To be in the heard, but be ahead of the curve.
We all follow a path that is being led by industry leaders. They develop the best plan and strategy in such a way that it is the optimal way to attain profit and top of the mind status. It's pretty obvious that we all are here to reap profits and be famous. Trust me every other person craves it, my point is to be better than others in such a way that you can get upper hand always when someone copies you. Today the competition is not only grim but also dense. We might think that we can beat a competitor around the corner and get the monopoly, but that’s just a myth. We cannot even think that we are better than others there's always someone else giving away for lesser compensation. If you try to beat it, you will go bankrupt and he will earn your market share. There must be a way to get what you want right? May be a way to make your importance and earn profits effectively. Today's world is about coexistence not slitting the competition. To be in the heard, but be a...